In Flore Privacy Policy

Purpose of the Privacy Policy

In Flore is committed to protecting your privacy in accordance with applicable data protection laws. When we write “you”, we mean you as our customer, website visitor or other relevant third party such as the contact persons of a company or other organisation we are doing business with. The purpose of this privacy policy is to explain how we collect and use your personal data as well as how you can exercise your rights.

Collection of data

We may collect personal data from you when you make a purchase on our website, correspond with us by post, email or telephone, create an account for the subscription service on our website or request information from us. In addition, if you post to our digital channels (such as reviews or pictures) we get the information you post.

When you visit our website, wecollect technical and usage data about your equipment, IP address, browser type and browsing actions and patterns when you interact with our website. We collect this personal data by using cookies, server logs and other similar technologies.

We also use ”cookies” and or similar technology to collect data about the pages you access or visit. For more information about “cookies” and how we use them, please see our "cookie policy".

If you do not provide certain information when requested, we may not be able to fulfil our obligations to you or respond to your requests, thereby preventing us from providing you with the highest level of service possible. We may also be prevented from complying with our legal obligations (such as our reporting requirements).

Data and Information we collect

The categories of personal data about you that we may collect, store and use include:

general information and contact details, such as name, gender, personal identity number, phone number, email address, address and other contact details;
financial information, such as bank information, credit information and payment history;
marketing and communications data, such as your preferences in receiving marketing from us and our third parties, user account details to our subscription service, correspondence data when contacting customer service and other communication/subscription preferences;
technical data, such as internet protocol (IP) address, your login data, browser type and version, time zone setting and location, browser plug-in types and versions, operating system and platform and other technology on the devices you use to access our website; and
usage data such as information about how you use our website and shopping history.

How we use the data

We may use your personal data to:

administer and fulfil our contractual and legal obligations to you or the company you represent;
comply with our legal and reporting obligations, such as warranty claims, book keeping regulations and reporting to tax authorities as well as other supervisory authorities;
respond to your inquires and requests; and
establish, exercise or defend our legal rights.

Processing of your personal data not based on a legal or contractual requirement will be based on our legitimate interests to:

provide you with marketing communications and other publications (by post or by email or SMS or similar technology) relating to our business which we think may be of interest to you such as general information and newsletters;
use data analytics to study how visitors use our website and to improve our website; and
manage our everyday business needs.

We will use automated decision making when using credit as a payment method in order to evaluate your credit rating. You may express your opinion and eventually contest to the decision by contacting us (please see contact details at the end of this privacy policy).

We may use profiling in order to provide you with customized marketing offers.

We will only use your personal data for the purposes for which we collected it, unless we reasonably consider that we need to use it for another reason and that reason is compatible with the original purpose. If we need to use your personal data for an unrelated purpose, we will notify you and we will explain the legal basis which allows us to do so.

How we share data

In addition to the disclosures reasonably necessary for the purposes identified elsewhere in this privacy policy, we may disclose information about you:

to our service providers who may only process the personal data on our behalf;
to the extent that we are required to do so by law;
in connection with any legal proceedings or prospective legal proceedings; and
in order to establish, exercise or defend our legal rights.

Except as provided in this privacy policy, we will not provide your personal data to third parties.

We want to connect with you where it is most convenient for you. We participate in online advertising to help you find our products. We may use information about you, like what you’ve purchased in the past, so we can reach out to you with relevants products, offers. If you do not want that, tell us, and we’ll stop.

When we share data, we always demand our partners protect your data and follow the data privacy law. If you choose to give others your data directly (like Google or Facebook) their rules apply to that data, not ours.

How we store data

Personal data that we collect may be stored and processed in and transferred between any of the countries in which we operate, in order to enable us to use your personal data in accordance with this privacy policy.

Your personal data may be stored and transferred to countries which might not necessarily have data protection laws equivalent to those in force in the European Economic Area.

However, we will take all reasonable technical, organisational and legal measures to ensure that your personal data is securely processed, providing an adequate level of protection compared to the level of protection offered within the European Economic Area.

When we send your data outside the EU, we use the European Commission’s standard data protection clauses. We also use digital and other security measures to protect your data and make sure only people who need it can access it.

How we protect your data

We will take adequate security measures to prevent any accidental or unlawful destruction, loss, alteration, unauthorised disclosure of, or access to your personal information.

We require our service providers to protect your data and use it only as the law allows. They cannot use your data except in helping us provide you products and services or as allowed by the privacy law and our contracts.

Data transmission over the internet is inherently insecure, and we cannot guarantee the security of data sent over the internet.

How long we save data

We will only save your personal data as long as necessary in order for us to achieve the purpose it was collected for or as required in order to comply with any mandatory retention periods under applicable law.

To determine the appropriate retention period for personal data, we consider the amount, nature, and sensitivity of the personal data, the potential risk of harm from unauthorised use or disclosure of your personal data, the purposes for which we process your personal data and whether we can achieve those purposes through other means, and the applicable legal requirements.

What are your rights?

Our goal is to serve you. We know you want to control your data and you have the right to do so. We serve customers in many countries, and data privacy laws differ from one to another.

Here is a list of the rights you have in the European Union:

You can ask us to correct your data or to delete some of it;
You can ask for a copy of your data or info about what we collect, why, who we share it with, etc.;
You can ask us to transfer data you gave us to other companies;
You can ask us to stop using some data;
You can ask us to stop sending you marketing;
You can make a complaint to a local data protection authority;

We plan to defend your rights and work with you to make sure you feel that your data is protected. If you have any questions regarding your rights, please contact us: info@inflorehome.com.

Contact us here

To keep you safe, we will need to verify your identity before we can assist you with these rights.

Right to access your data
You may instruct us to provide you a copy of the personal information we hold about you. Provision of such information is generally free of charge but may under certain circumstances be subject to the payment of a fee.

Correction, deletion and objection
You may request us to correct any incorrect information we have about you as well as to delete any information that is no longer necessary for the purpose it was collected and/or to object to our processing of your personal data. However, certain legal obligations may prevent us from immediately deleting certain information.

Recall your consent
If we process any of your personal data based on your consent, you may recall your consent at any time.

Opt-out from marketing
You may instruct us not to process your personal data for marketing purposes, including profiling analysis made for direct marketing purposes.

In practice, you will usually expressly agree in advance to our use of your personal data for marketing purposes, and/or we will provide you with an opportunity to opt-out of the use of your personal data for marketing purposes.

You can also manage your subscriptions by logging into your user account on our website or instruct us not to use your personal data for marketing purposes by email at any time.

Click here to unsubscribe from In Flore Home

Lodging complaints

You may lodge a complaint with a competent supervisory authority at any time if you are of the opinion that we process your personal data in breach of applicable data protection laws.

Cookies

We use cookies and similar technologies on our website. When you enter the site you will receive a Cookie pop-up acceptance.

You can manually reject the Cookie-pop up banner or set your browser to reject all or some cookies, or to alert you when websites set or access cookies.

If you choose to reject cookies, you may still use our website; however, your access to some functionality and areas of our website may become inaccessible or not function properly. For more information about the cookies we use, please see our cookie policy:

Our website contains links to other websites. This privacy policy does not cover the links within our website lining to other third party websites and we are not responsible for the privacy policies of such other third party websites.

Click here to read our cookie policy.

Third Party Websites

Contact Us

If you have any questions or requests relating to this privacy policy or our processing of your personal data, please contact us by using any of the below contact channels:

Contact Form

In Flore email: info@inflorehome.com

How do we use cookies?

Our website www.inflorehome.com uses cookies set by In Flore (first party cookies) as well as cookies set by a third parties (third party cookies).

Cookies are used on almost every website. They are small text files that are saved on your computer or device to help our website perform a number of functions. For example, they can help us monitor the number of people using our website and help us understand more about the way in which people interact with our website.

Some cookies on our website collects personal information about you, please see our privacy policy for further information on how we may gather and use information about you through your interactions with us, including your use of this website.

What cookies do we use?

Necessary cookies

Necessary cookies are required for the basic operation of our website, for example by enabling basic functions like page navigation and access to secure areas of the website.

Function / preference cookies

These cookies enable a website to remember information that changes the way the website behaves or looks and remember your preferences, like your preferred language or the region that you are in.

Analytical / performance cookies

These cookies allow us to recognise and count the number of visitors and to see how visitors move around our website when they are using it. This helps us to understand how visitors interact with our website, limited identifiable data may be collected.

Targeting / marketing cookies

These cookies record your visit to our website, the pages you have visited and the links you have followed. We will use this information to make our website and the advertising displayed on it more relevant to your interests. Identifiable or unique data may be collected. We may also share this information with third parties for this purpose.

How do you manage your cookies?

In Flore has a Cookie consent banner on our website. You may choose to acknowledge or reject the cookie policy when you arrive on our website.

In addition, most web browsers allow you to manage cookies via the browser settings. For example you may choose to block cookies in order to prevent your browser from accepting new cookies, delete existing cookies, have the browser notify you when you receive a new cookie or disable cookies altogether.

Please note that by restricting cookies you might not be able to access all parts of our website since some functionality of the website are dependent on cookies.

More information

You can learn more about cookies, including how to see what cookies have been set and how to manage and delete them, by visiting www.aboutcookies.org, www.allaboutcookies.org. Please note that these are links to third party websites for which we have no control.

Policy Changes

We may update this policy and will post the new policy here. This Policy was last updated on June 14th, 2021.

Company information:

WWA AB / In Flore: 559243-6504, VAT-number: SE559243650401